• To authenticate you on the website,
• To remember any preferences which you may set along with registration or account information,
• To see and analyse which pages or content are most visited or vice versa, helping us to keep our website relevant and up to date,
• To personalise the content and advertisements provided to you so that they relate to your interests and shopping history within the site; and
• To present and help measure and research the effectiveness of advertisements and email communications.